They should be engaging, eye-catching, and provide just enough information to entice your reader to open the email. Take this great Dropbox subject line in my inbox image above. b b email marketing subject line example dropbox The subject line begins with a strong imperative sentence. Then the sample text explains that this action is not necessary because Dropbox offers another solution in the email. For the body of your email, make sure your purpose is clear so that you write to it and lead to a single CTA. In addition, schedule some proofreading time for each email.
It never hurts to take a second look, and at best you avoid embarrassing typos or mistakes. And if you're looking for more tips, check out our post on what we swear by. Keep mobile number list testing All of these B B email marketing rules help you send better emails, with more personalization, more regularity or stronger copy. But to keep improving your emails, keep testing to find out what works for your audience. The best way to do this is to run regular A B tests. An A B test is a common exercise where you change one variable in an email send and see which version performs better.
Email marketing ab test example Image source Here are some common variables to test Subject lines Example text CTAs Email design offer Send day Send time Since these are common, we recommend starting with these. Once you get to know your audience better, you can get even more specific with your tests, like finding out if subject lines with emojis perform better or which color CTA button gets more clicks. The more you know about what your audience is looking for in their emails, the more you can tailor your marketing and improve your metrics.